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Instagram Is Working on an AI Chatbot


Instagram is in the process of developing an AI chatbot to enhance the direct messaging (DM) experience with a touch of fun and engagement. Alessandro Paluzzi, a mobile developer and reverse engineer, shared insights suggesting that the chatbot will offer users the ability to receive answers to their inquiries and seek advice. Furthermore, users will have the option to select from a diverse range of 30 personalities. Paluzzi drew a parallel between this upcoming chatbot and OpenAI’s ChatGPT, indicating its potential functionality and capabilities.

According to the screenshot attached in Paluzzi’s tweet, one can make out that the chatbot can also help users write messages when conversing with someone. Another screenshot showed that with a ‘@’ prompt, one can call on the chatbot in a direct message.

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Paluzzi is a regular at predicting and posting upcoming features on Meta, Instagram, etc. before the companies announce them. Last year, he predicted that Instagram would allow users to respond to stories with an image or a voice message, a feature we’re yet to see on the photo-sharing platform.

Meta hasn’t announced any plans to integrate Instagram with an AI chatbot. Still, CEO Mark Zuckerberg announced that Meta is “creating a new top-level product group” focused on generative AI.

“We’re starting by pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this technology into all of our different products,” said Zuckerberg in a Facebook post.

It’s not exactly surprising that Instagram would embed an AI chatbot to its interface, with other platforms like the question-and-answer website Quora introducing its very own chatbot Poe and embedding ChatGPT, which answers people’s questions.

Snapchat also introduced a customized chatbot called ‘My AI’ in February. Powered by ChatGPT, the chatbot did not get a thumbs up from its users, who called it a disruptive addition and a gatherer of personal data.

People who have their businesses on Instagram already use bots to chat with their customers. These chatbots can send welcome messages to Instagram users who may fit the profile of a business’s target audience. They can also chat with those who directly message the business account. These Instagram chatbots work around the clock and can have multiple conversations simultaneously.

“In the short term, we’ll focus on building creative and expressive tools. Over the longer term, we’ll focus on developing AI personas that can help people in a variety of ways. We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences,” added Zuckerberg.

reachedGenerative AI is a fast-growing space. Interesting Engineering had reported earlier that ChatGPT had outperformed Instagram and TikTok by surpassing 100 million monthly active users at the end of January 2023. It reached 10 million daily users in 40 days, outpacing Instagram’s initial rapid growth.

Instagram is the fourth most populous social media platform in the world, with approximately 2 billion monthly active users, as estimated by Statista.