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Wayfair Unveils Decorify: A New App for Transforming Spaces with AI

Wayfair has just launched an exciting new app called Decorify, designed to revolutionize the way customers redesign their living spaces. Decorify allows users to create “shoppable” and “photorealistic” images of their homes or apartments in various styles. With the power of AI, users can easily upload a picture of their space and transform it into styles like “Modern Farmhouse,” “Bohemian,” or “Industrial.”

Shrenik Sadalgi, Wayfair’s director of R&D, revealed that Decorify’s development has been in progress for some time. The recent advancements in image-generating AI diffusion models, like OpenAI’s DALL-E 2, brought the project to fruition by significantly improving the quality of the generated images. Wayfair believes the quality is now sufficient to provide genuine value to its customers.

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The app’s simplicity and accessibility are key features. Decorify can be accessed directly through the web on desktop or mobile devices, without requiring any dedicated app downloads. Users can log in using their Google, GitHub, or email accounts. Once logged in, the app prompts users to upload a photo of their space, and the magic begins.

At present, Decorify supports only living rooms, but Wayfair promises to expand its capabilities to other rooms in the future. After uploading a photo, users can choose from a range of styles, such as “Traditional,” “Modern,” “Farmhouse,” “Bohemian,” “Rustic,” “Industrial,” “Glam,” or “Perfectly Pink.” The app then transforms the room by replacing fixtures, rugs, and furniture in the photo with products from Wayfair’s extensive catalog, creating a cohesive and appealing visual.

While Decorify has received positive feedback, it’s not without its imperfections. The products showcased in the transformed photos are not real, serving only as inspiration for users. Although the app suggests the best matching items available on Wayfair, the recommendations might not always be a perfect match.

Sadalgi emphasizes that this is just the initial version of the technology, and improvements are expected over time. Currently, Decorify uses Stable Diffusion, an open-source diffusion model from Stability AI, as its base model. Wayfair plans to fine-tune the model using its proprietary brand data, aiming for results that closely resemble lifestyle photos found on the Wayfair platform. The company also intends to offer more creative control over the style and even one-to-one correlation with real products, making the app even more powerful.

The company’s embrace of generative AI in Decorify aligns with other platforms’ efforts to leverage AI in e-commerce to boost sales. Google, for instance, recently introduced a generative AI experience that enables users to preview clothes on different models before making a purchase. Meanwhile, Amazon has explored virtual try-on tech for products like shoes and jewelry and is now using generative AI to summarize product reviews in its Shopping app.

As Wayfair continues to enhance Decorify, the app holds the potential to revolutionize how customers shop for furniture and decor online. With more improvements on the horizon, users can look forward to a camera-first shopping paradigm that will make the journey from inspiration to purchase seamless and delightful.