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Threads App Update Boosts Reposts Emphasis and Engagement

Threads, the social networking app, is yet to make its debut on the web, but users can now experience an enhanced emphasis on reposts following a recent update.

Meta, the company behind Threads, has implemented two significant changes in relation to reposts within the app’s ecosystem. The foremost alteration involves the addition of a dedicated “Reposts” tab, prominently featured on user profile pages. This novel tab enables individuals to swiftly navigate through all reposts made by a particular user. In a separate update earlier this month, Meta introduced an option in the settings page that grants users the ability to view a compilation of their own liked posts.

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Zuck has not reposted anything yet

The second modification involves the integration of reposts into the reverse-chronological “Following” feed. In contrast to the previous version, where users could exclusively encounter other users’ reposts in the algorithmically curated “For You” feed, this update brings about a change based on user feedback. Adam Mosseri, the head of Instagram, acknowledged that this alteration was prompted by user input.

While this update may not be as groundbreaking as Twitter’s introduction of the Retweet function back in 2009, its impact is notable. This change is anticipated to result in an increased presence of posts within the “Following” feed.

These alterations are among the strategies devised by the Threads development team to counteract declining user engagement over time. Since its recent launch, the app has introduced features enabling the direct sharing of Threads posts on the Instagram feed or dispatching them through Instagram Direct Messages.

Nevertheless, it’s worth noting that the absence of a web version for Threads is conspicuous, particularly in light of recent events. Coinciding with the week that X (formerly known as Twitter) transformed TweetDeck into a subscriber-exclusive feature, the desire for a web iteration of Threads is particularly evident.