After successfully debuting its AI-powered DJ feature in North America six months ago, Spotify is now rolling out this innovative tool to numerous international markets.
Accessible via the “music” feed section within the Spotify mobile app, the DJ function personalizes users’ listening experiences by curating a selection of music. This selection is accompanied by spoken-word commentary, brought to life by a synthetic voice. The commentary encompasses playful conversations and contextual insights, referencing specific songs and artists that the user has previously enjoyed.
In essence, it’s akin to having a personalized radio DJ who customizes their show for each individual listener.
Spotify initially introduced DJ to audiences in the United States and Canada in February. Subsequently, the company expanded its availability to the United Kingdom and Ireland three months later. Although DJ will continue to be in beta testing, it is now accessible to premium subscribers across approximately 50 markets worldwide. These markets include countries such as Sweden, Australia, New Zealand, Ghana, Nigeria, Pakistan, Singapore, and South Africa.
However, it’s important to note that a large portion of the European Union will not yet have access to this feature. Furthermore, in the newly added markets, DJ will only be offered in the English language.
