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Introducing Spotify Showcase: Empowering Artists to Shine in the Spotlight

Spotify, the music streaming giant, has unveiled a powerful new tool called “Showcase” designed to empower artists and catapult their music into the limelight. This innovative feature allows artists to seamlessly promote their work within the revamped Home feed, a high-traffic area within the Spotify app that has garnered billions of streams daily since its introduction earlier this year.

Showcase offers artists the opportunity to create personalized mobile cards, serving as a virtual stage to introduce their music to listeners. These mobile cards, showcasing both new releases and catalog favorites, are strategically placed as sponsored recommendations on users’ mobile Home Screens, ensuring prime visibility to the vast Spotify audience.

The Home Screen, often referred to as the crown jewel of Spotify’s interface, holds the distinction of being the platform’s most-visited location. Consequently, it represents a coveted space for promotion and discovery. According to Spotify, users who encounter a Showcase promotion are six times more likely to stream the highlighted release, underscoring the tool’s efficacy in connecting artists with their fanbase.

Showcase provides artists with a canvas for creativity, allowing them to customize their mobile cards with compelling headlines. Whether it’s announcing “new music,” celebrating a “recently released” track, marking a “release anniversary,” or generating excitement around a song “getting buzz,” artists can tailor their messages to resonate with their audience. These customizable banners will prominently feature at the top of Spotify’s Home, ensuring maximum visibility.

The launch of Showcase follows its announcement earlier this year at Spotify’s Stream On event in Los Angeles, where the company unveiled a suite of growth and discovery tools aimed at empowering artists. Among these tools are the full-screen recommendations called “Marquee” and the game-changing “Discovery Mode,” which enables artists and their teams to prioritize specific songs within the streaming service.

Spotify’s rollout of Showcase is targeted at artists and their teams with a U.S.-based billing address who have garnered 1,000 or more monthly streams in the last 28 days within one of the specified markets. Over the next few weeks, the feature will become more widely accessible to U.S. artists through the Spotify for Artists dashboard.

By default, Spotify ensures that Showcase campaigns are displayed to a broad audience that is likely to engage with the release. However, artists can fine-tune their campaigns to reach distinct listener segments, ranging from their most dedicated and active fans (termed “super listeners”) to more casual listeners. The minimum budget for campaigns is set at $100, with campaigns running for 10 days or until the allocated budget is exhausted, whichever comes first. Pricing for campaigns may fluctuate based on factors such as the target audience and market.

Phoebe Deards, the product marketing manager for Spotify for Artists, emphasized the platform’s commitment to supporting artists in their quest to expand their fanbase effectively. “Showcase gives them the ability to do just that: now artists can amplify a new release, give their catalog an encore, turn viral buzz into long-term fandom, and more – right at the moments that matter most and on the most visited place on Spotify: Home,” she stated.

With Showcase, Spotify reaffirms its dedication to championing artists and enabling them to reach new heights of success by connecting directly with their audience on the global stage of music streaming. This innovative tool marks a significant step in the evolution of music promotion, promising to create more moments that truly matter for both artists and music enthusiasts alike.

Spotify Expands its AI-powered DJ Feature Globally

After successfully debuting its AI-powered DJ feature in North America six months ago, Spotify is now rolling out this innovative tool to numerous international markets.

Accessible via the “music” feed section within the Spotify mobile app, the DJ function personalizes users’ listening experiences by curating a selection of music. This selection is accompanied by spoken-word commentary, brought to life by a synthetic voice. The commentary encompasses playful conversations and contextual insights, referencing specific songs and artists that the user has previously enjoyed.

In essence, it’s akin to having a personalized radio DJ who customizes their show for each individual listener.

Spotify initially introduced DJ to audiences in the United States and Canada in February. Subsequently, the company expanded its availability to the United Kingdom and Ireland three months later. Although DJ will continue to be in beta testing, it is now accessible to premium subscribers across approximately 50 markets worldwide. These markets include countries such as Sweden, Australia, New Zealand, Ghana, Nigeria, Pakistan, Singapore, and South Africa.

However, it’s important to note that a large portion of the European Union will not yet have access to this feature. Furthermore, in the newly added markets, DJ will only be offered in the English language.

Spotify Removes Thousands of AI-Generated Songs Amidst Stream Manipulation Concerns

According to the Financial Times, Spotify has eliminated tens of thousands of songs created by the AI startup Boomy from its platform. Boomy offers users the ability to generate tunes in various styles, ranging from rap to lo-fi, and release them on streaming services to earn royalties.

Despite its public launch in 2021, Boomy claims on its website to have generated a staggering 14.5 million songs, accounting for approximately 14% of the world’s recorded music. However, Spotify removed these tracks due to artificially inflated streaming numbers, indicating potential stream manipulation.

Universal Music, a major player in the music industry, alerted various streaming platforms about suspicious activity surrounding Boomy’s songs, suggesting the involvement of bots to boost audience statistics. Subsequently, Spotify took down around 7% of the tracks uploaded by Boomy in response to Universal Music’s warning, as reported by the Financial Times.

In a statement provided to Insider, Spotify acknowledged that artificial streaming is an industry-wide problem and affirmed its commitment to combating it on their platform. The streaming giant stated that when cases of stream manipulation are identified or reported, appropriate actions are taken, including the removal of streaming numbers and the withholding of royalties. Spotify aims to protect honest and hardworking artists while maintaining fair royalty payouts.

The Financial Times had previously reported that Universal Music instructed streaming platforms to block AI services from training on its songs. The concern arises from AI’s ability to compose songs imitating the styles of different artists, potentially infringing on their intellectual property rights. A source close to the situation described how AI could be trained to create songs with Taylor Swift-like lyrics, Bruno Mars-like vocals, and a Harry Styles-inspired theme, leading to outputs derived from the intellectual property of these artists.

AI-generated songs using the voices of Drake and The Weeknd racked up millions of views on TikTok last month, before being taken down for copyright infringements, The Guardian reported.

Spotify adds new iPhone Lock Screen widget for quicker access to your library

It’s been seven months since Apple launched its Lock Screen with customizable widgets but Spotify hasn’t really ever been on top of launching support for Apple features quickly. In any case, it’s nice to see Spotify debut an iPhone Lock Screen widget for instant access to your library.

Spotify shared the news on its Community Blog today:

The new iPhone Lock Screen widget is available to all users. To add the Spotify Lock Screen widget to your iPhone Lock Screen you will need to have iOS 16 or later. If you’re not seeing the option to add the Spotify widget to your Lock Screen, make sure to update Spotify to the latest version in the App Store.

As shown above, the Spotify Lock Screen widget is available in just the small size. It wasn’t showing up for me until I updated the Spotify iOS app to the latest release, version 8.8.26 which just launched this morning.

Spotify highlights the new iPhone Lock Screen widget joins its Home Screen widgets that offer more sizes and details.