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In China, A Scannable QR Code Was Projected in the Sky by Drones and When Scanned Allowed People to Download a Video Game.

According to a report, the Chinese video-streaming company Bilbili took to the skies to celebrate the first anniversary of the release of Japanese role-playing game Princess Connect Re:Dive. Hundreds of drones took over Shanghai’s night sky on 17 April with a light show that ended with a giant QR code, a symbol of China’s booming digital economy and consumerism.

The QR code is ubiquitous across China, used for everything from adding friends on messaging apps to paying for groceries at markets, ordering at restaurants, and even giving to panhandlers.

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During the show staged above Shanghai’s scenic waterfront promenade, the Bund, 1,500 illuminated drones formed into the game’s logo and characters before transforming into a floating QR code that links to its homepage. A photo of the QR code went viral on Twitter on Sunday, prompting reactions ranging from amazement to disgust.

The brilliant aerial dance of the drones brought the characters of the role-playing game to life and narrated how the game worked.