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Nvidia and MediaTek Collaborate to Unveil Next-Generation AI-Powered In-Car Systems

As the demand for advanced in-car entertainment and communication systems continues to grow, Nvidia and MediaTek have announced a strategic partnership to introduce next-generation solutions that leverage artificial intelligence (AI) to enhance the driving experience.

Under the partnership, MediaTek will develop SoCs (system-on-a-chip) that integrate Nvidia’s GPU (graphics processing unit) chipset, which offers advanced AI and graphics capabilities. The collaboration aims to create a comprehensive, one-stop-shop for the automotive industry, delivering intelligent, always-connected vehicles that meet evolving consumer needs.

According to Rick Tsai, CEO of MediaTek, this partnership will enable the development of “the next generation of intelligent, always-connected vehicles.” With this collaboration, Nvidia and MediaTek are poised to transform the in-car infotainment experience, enabling drivers to stream video, play games, and interact with their vehicles using cutting-edge AI technology.

Partnership to widen the market for both players

Nvidia has a range of GPU solutions for computers and servers, and SoCs for automotive and robotic applications. Now, the firm hopes to cover broader markets with MediaTek integrating its GPU chipset into automotive SoCs. The chipset firm will have better access to the $12 billion market for infotainment SoCs, thanks to the cooperation with MediaTek.

Nvidia will be able to offer its “DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies on these new automotive SoCs to enable connected infotainment and in-cabin convenience and safety functions.” This will make in-vehicle infotainment options available to automakers on the Nvidia DRIVE platform.

Automakers have been employing NVIDIA’s technology for infotainment systems, graphical user interfaces, and touchscreens for well over a decade to help modernize their car cockpits. According to the statement, the capabilities of MediaTek’s Dimensity Auto platform are to see a marked improvement using NVIDIA’s core competencies in AI, cloud, graphics technology, and the software ecosystem in combination with NVIDIA’s advanced driver assistance systems.

MediaTek’s Dimensity Auto platform enables smart multi-displays, high-dynamic range cameras, and audio processing, allowing drivers and passengers to engage with cockpit and infotainment systems easily. According to Reuters, till now, Nvidia has centered its efforts on high-end premium automakers, however, with its roots in the Android smartphone chip industry, MediaTek sells its Dimensity Auto technology to mass-market, cost-efficient automakers. The collaboration is set to benefit all car classes, from luxury to entry-level, offering new user experiences, improved safety, and new connected services.

“By integrating the NVIDIA GPU chiplet into its automotive offering, MediaTek aims to enhance the performance capabilities of its Dimensity Auto platform to deliver the most advanced in-cabin experience available in the market.” The platform also has Auto Connect, a function that uses high-speed telematics and Wi-Fi networking to guarantee that drivers stay wirelessly connected. The partnership plans to release its first offering by the end of 2025.

Huawei Launches In-House Software System

SHENZHEN, China – China’s Huawei Technologies HWT.UL said on Thursday it is replacing internal software management systems it once sourced from U.S. vendors with its own in-house version, hailing it as a victory over U.S. curbs that once threatened its survival.

Huawei held an internal ceremony to celebrate the switch to its own ‘MetaERP’ (enterprise resource planning system) in Dongguan, south China on Thursday, attended by the Huawei’s rotating Chairperson Meng Wanzhou, the daughter of the company’s founder Ren Zhengfei.

ERP software is used by companies to manage key business operations ranging from accounting to supply chain management.

“We were cut off from the old ERP system and other core operation and management systems three years ago,” said Tao Jingwen, a Huawei board member and president of its quality, business process and IT management department.

“Today we are proud to announce that we have broken through that blockade, we have survived!”

The in-house Meta-ERP has been rolled out across 80% of the company’s business, Huawei said in a news release.

While Tao’s speech did not mention if Huawei intended to commercialise its ERP system and compete with the likes of Oracle and SAP, it provides a potential new business line for the company which has been expanding into areas in a bid to survive under U.S. pressure.

In May 2019, the U.S. Commerce Department added Huawei to a trade blacklist over alleged security concerns the company denies.

The listing and several successive rounds of trade sanctions hobbled Huawei’s ability to source items made with U.S. technology.

It also cut it off from servicing and patches for ERP tools it largely purchased from Oracle Corp ORCL.N, according to a person familiar with the matter.

The cut off was a “massive crisis” for Huawei, Tao said in his speech, saying that the old system had been core to the company’s operations for over two decades.

“Not having access to ERP became Huawei’s ‘Dadu River’ that blocked our way forward and threatened our very existence,” Tao said, referring to a famous escape for China’s Red Army during the country’s civil war.

Huawei’s ‘meta-ERP’ system is a ‘cloud-native’ product, which uses the company’s cloud-computing systems for greater efficiency than traditional ERP products, the person said.

While the older system was like “a massive old building in disrepair,” the new system has been fully tested and is processing 15 million lines of accounting entries daily, Tao said.