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PhotoRoom and Google Cloud: Democratizing AI Photo Editing

AI-driven photo editing app, PhotoRoom, has entered into a partnership with Google Cloud to leverage Google Cloud’s A3 instances, powered by Nvidia GPUs, and their expertise in scaling large AI models. This collaboration aims to bring high-quality image editing capabilities to a wider range of businesses through generative AI. By utilizing Google Cloud’s support, PhotoRoom expects to significantly accelerate its content delivery process.

With the newly integrated generative AI capabilities, PhotoRoom claims to reduce the time required to produce photography content to under an hour, while ensuring exceptional accuracy and quality. This advancement will have a substantial impact on small businesses (SMBs) and entrepreneurs, as it improves speed and scalability, thereby reducing the time and costs involved in creating and editing commercial photography.

Matthieu Rouif, co-founder and CEO of PhotoRoom, explained the benefits of generative AI for SMBs, stating, “By leveraging generative AI, we aim to benefit small businesses by enabling them to generate high-quality product photos quickly and affordably. Our AI model allows users to create entire scenes around a product, all based on a single smartphone photo. This process reduces the need for studio photography, which would cost thousands of dollars for small businesses.”

This partnership builds upon PhotoRoom’s recent introduction of its Instant Backgrounds and Instant Shadows features, both powered by AI technology, designed to enhance product shots. By democratizing the use of generative AI, PhotoRoom aims to empower small and medium-sized businesses with cutting-edge technologies, enabling them to compete in the digital space.

Through the collaboration between PhotoRoom and Google Cloud, businesses of all sizes can harness the power of AI-driven photo editing, enabling them to create high-quality visual content efficiently and affordably. The democratization of generative AI in the realm of photography holds tremendous potential for transforming the way businesses approach their visual marketing strategies.

Using AI in PhotoRoom to Enhance Photo Editing Speed

PhotoRoom’s Rouif said that the company incorporated a trained diffusion AI model into its platform to generate images specifically for ecommerce and product photography. The integration of Google’s computing power and memory capacity now enables the application to achieve swifter, more precise and more scalable image creation.

“For small businesses, time is money, and PhotoRoom is 10 times faster than other generative solutions: generating AI images in one second, compared to 15 seconds on average for Midjourney and DALL-E,” Rouif told VentureBeat. “The efficient scaling offered by Google Cloud’s infrastructure enables us to handle an increasing volume of images worldwide without compromising service quality or performance.”

Moreover, PhotoRoom asserts that its Remove Background feature is 30% more accurate than top photo editing alternatives.

“Once the background is removed, small businesses and entrepreneurs require a realistic background to showcase their product — PhotoRoom’s generative AI technology solves this problem by building instant backgrounds and shadows, which help them create content and lifestyle photography,” added Rouif.

The company stated that it currently processes two billion images annually. Collaborating with Google to scale its GPU infrastructure will enable the company to rapidly enhance and broaden its generative AI product offerings.

“This partnership will help us provide a stable and dependable solution to accommodate the increasing adoption of generative AI in the ecommerce industry,” said Rouif. “Google Cloud’s long-term focus on AI and infrastructure investments and open ecosystem aligns well with PhotoRoom’s vision of making high-quality product photography accessible to all.”


In today’s digital age, visual content has become an essential component of effective communication. Whether for businesses, social media influencers, or everyday users, presenting high-quality images is crucial for capturing attention and conveying messages. However, not everyone has access to professional editing tools or possesses the skills to create visually appealing visuals. This is where PhotoRoom comes in—a revolutionary app that simplifies the process of removing backgrounds from images and enables users to unleash their creativity without the need for technical expertise.

Streamlining Background Removal

PhotoRoom’s standout feature lies in its ability to effortlessly remove backgrounds from photos. Traditionally, achieving this required manual editing or the use of complex software. However, PhotoRoom utilizes advanced artificial intelligence algorithms to automatically detect the main subject in an image and seamlessly remove the background in just a few taps. This feature saves users countless hours of painstaking manual work and empowers them to focus on the creative aspects of their projects.

Easy-to-Use Interface

One of the primary reasons for PhotoRoom’s popularity is its user-friendly interface. The app offers a simple and intuitive design, making it accessible to both professionals and amateurs alike. Users can import images directly from their device’s gallery or capture new ones within the app. Once the image is uploaded, the background removal process begins automatically. PhotoRoom provides tools to refine the selection, adjust the foreground, and apply filters, ensuring that users have complete control over the final output.

Versatility and Integration

In addition to background removal, PhotoRoom offers a range of additional features to enhance images. Users can add new backgrounds from PhotoRoom’s vast library or choose custom backgrounds from their own image collection. The app also provides options to apply filters, adjust brightness and contrast, and add text or graphics. Furthermore, PhotoRoom seamlessly integrates with popular platforms like Shopify and Canva, enabling users to effortlessly incorporate their edited images into their online stores, social media posts, or marketing materials.

Boosting Creativity and Productivity

PhotoRoom is a game-changer for photographers, e-commerce businesses, influencers, and anyone seeking to create compelling visual content. By automating the background removal process, the app liberates users from technical constraints and empowers them to explore their creative ideas. Professionals can quickly edit product images for online catalogs, while social media enthusiasts can easily enhance their posts with eye-catching visuals. With PhotoRoom, users can elevate their content and stand out in today’s visually saturated landscape.


PhotoRoom is revolutionizing the way we edit and create visual content. Its advanced background removal capabilities, user-friendly interface, and integration with popular platforms make it a powerful tool for professionals and amateurs alike. By simplifying the editing process and unleashing creativity, PhotoRoom is democratizing access to high-quality image manipulation. Whether you’re an e-commerce entrepreneur, a social media influencer, or a photography enthusiast, PhotoRoom empowers you to transform your visual ideas into stunning reality with ease.