PhotoRoom and Google Cloud: Democratizing AI Photo Editing
AI-driven photo editing app, PhotoRoom, has entered into a partnership with Google Cloud to leverage Google Cloud’s A3 instances, powered by Nvidia GPUs, and their expertise in scaling large AI models. This collaboration aims to bring high-quality image editing capabilities to a wider range of businesses through generative AI. By utilizing Google Cloud’s support, PhotoRoom expects to significantly accelerate its content delivery process.
With the newly integrated generative AI capabilities, PhotoRoom claims to reduce the time required to produce photography content to under an hour, while ensuring exceptional accuracy and quality. This advancement will have a substantial impact on small businesses (SMBs) and entrepreneurs, as it improves speed and scalability, thereby reducing the time and costs involved in creating and editing commercial photography.
Matthieu Rouif, co-founder and CEO of PhotoRoom, explained the benefits of generative AI for SMBs, stating, “By leveraging generative AI, we aim to benefit small businesses by enabling them to generate high-quality product photos quickly and affordably. Our AI model allows users to create entire scenes around a product, all based on a single smartphone photo. This process reduces the need for studio photography, which would cost thousands of dollars for small businesses.”
This partnership builds upon PhotoRoom’s recent introduction of its Instant Backgrounds and Instant Shadows features, both powered by AI technology, designed to enhance product shots. By democratizing the use of generative AI, PhotoRoom aims to empower small and medium-sized businesses with cutting-edge technologies, enabling them to compete in the digital space.
Through the collaboration between PhotoRoom and Google Cloud, businesses of all sizes can harness the power of AI-driven photo editing, enabling them to create high-quality visual content efficiently and affordably. The democratization of generative AI in the realm of photography holds tremendous potential for transforming the way businesses approach their visual marketing strategies.
Using AI in PhotoRoom to Enhance Photo Editing Speed
PhotoRoom’s Rouif said that the company incorporated a trained diffusion AI model into its platform to generate images specifically for ecommerce and product photography. The integration of Google’s computing power and memory capacity now enables the application to achieve swifter, more precise and more scalable image creation.
“For small businesses, time is money, and PhotoRoom is 10 times faster than other generative solutions: generating AI images in one second, compared to 15 seconds on average for Midjourney and DALL-E,” Rouif told VentureBeat. “The efficient scaling offered by Google Cloud’s infrastructure enables us to handle an increasing volume of images worldwide without compromising service quality or performance.”
Moreover, PhotoRoom asserts that its Remove Background feature is 30% more accurate than top photo editing alternatives.
“Once the background is removed, small businesses and entrepreneurs require a realistic background to showcase their product — PhotoRoom’s generative AI technology solves this problem by building instant backgrounds and shadows, which help them create content and lifestyle photography,” added Rouif.
The company stated that it currently processes two billion images annually. Collaborating with Google to scale its GPU infrastructure will enable the company to rapidly enhance and broaden its generative AI product offerings.
“This partnership will help us provide a stable and dependable solution to accommodate the increasing adoption of generative AI in the ecommerce industry,” said Rouif. “Google Cloud’s long-term focus on AI and infrastructure investments and open ecosystem aligns well with PhotoRoom’s vision of making high-quality product photography accessible to all.”
