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Nvidia and MediaTek Collaborate to Unveil Next-Generation AI-Powered In-Car Systems

As the demand for advanced in-car entertainment and communication systems continues to grow, Nvidia and MediaTek have announced a strategic partnership to introduce next-generation solutions that leverage artificial intelligence (AI) to enhance the driving experience.

Under the partnership, MediaTek will develop SoCs (system-on-a-chip) that integrate Nvidia’s GPU (graphics processing unit) chipset, which offers advanced AI and graphics capabilities. The collaboration aims to create a comprehensive, one-stop-shop for the automotive industry, delivering intelligent, always-connected vehicles that meet evolving consumer needs.

According to Rick Tsai, CEO of MediaTek, this partnership will enable the development of “the next generation of intelligent, always-connected vehicles.” With this collaboration, Nvidia and MediaTek are poised to transform the in-car infotainment experience, enabling drivers to stream video, play games, and interact with their vehicles using cutting-edge AI technology.

Partnership to widen the market for both players

Nvidia has a range of GPU solutions for computers and servers, and SoCs for automotive and robotic applications. Now, the firm hopes to cover broader markets with MediaTek integrating its GPU chipset into automotive SoCs. The chipset firm will have better access to the $12 billion market for infotainment SoCs, thanks to the cooperation with MediaTek.

Nvidia will be able to offer its “DRIVE OS, DRIVE IX, CUDA, and TensorRT software technologies on these new automotive SoCs to enable connected infotainment and in-cabin convenience and safety functions.” This will make in-vehicle infotainment options available to automakers on the Nvidia DRIVE platform.

Automakers have been employing NVIDIA’s technology for infotainment systems, graphical user interfaces, and touchscreens for well over a decade to help modernize their car cockpits. According to the statement, the capabilities of MediaTek’s Dimensity Auto platform are to see a marked improvement using NVIDIA’s core competencies in AI, cloud, graphics technology, and the software ecosystem in combination with NVIDIA’s advanced driver assistance systems. 

MediaTek’s Dimensity Auto platform enables smart multi-displays, high-dynamic range cameras, and audio processing, allowing drivers and passengers to engage with cockpit and infotainment systems easily. According to Reuters, till now, Nvidia has centered its efforts on high-end premium automakers, however, with its roots in the Android smartphone chip industry, MediaTek sells its Dimensity Auto technology to mass-market, cost-efficient automakers. The collaboration is set to benefit all car classes, from luxury to entry-level, offering new user experiences, improved safety, and new connected services.

“By integrating the NVIDIA GPU chiplet into its automotive offering, MediaTek aims to enhance the performance capabilities of its Dimensity Auto platform to deliver the most advanced in-cabin experience available in the market.” The platform also has Auto Connect, a function that uses high-speed telematics and Wi-Fi networking to guarantee that drivers stay wirelessly connected. The partnership plans to release its first offering by the end of 2025.