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WordPress Introduces Jetpack AI Assistant for Enhanced Blog Post Creation and Editing

WordPress has unveiled a new AI-powered writing assistant named Jetpack AI Assistant, designed to assist users in the creation and editing of blog posts. This tool is now readily accessible on WordPress.com and seamlessly integrates into the platform’s editor interface.

Even users with WordPress blogs hosted on other platforms can benefit from the Jetpack plugin, which not only grants access to the AI assistant but also offers additional features to enhance marketing efforts, bolster security measures, and combat spam.

Jetpack AI Assistant utilizes generative AI technology similar to OpenAI’s large language model (LLM) chatbot, ChatGPT. However, specific details about the AI architecture employed are not provided in the company’s blog post.

Similar to its counterparts, Jetpack relies on user prompts to generate content. Additionally, the AI assistant has the capability to adapt and refine text to align with specific tones and styles, enabling writers to tailor their writing to resonate effectively with their target audience.

Currently, Jetpack AI Assistant supports 12 languages, including English, Hindi, Spanish, French, Chinese, and Korean. The tool boasts automatic rectification of spelling and grammar errors while facilitating seamless translation among the supported languages.

Automattic, the company behind WordPress and Jetpack AI Assistant, believes that this functionality empowers writers to create content in their native language while providing them the means to market their content in multiple languages.

Utilizing Generative AI for Tailored Content Delivery

The company characterizes the tool as a “creative writing partner” that empowers users to effortlessly generate diverse content, substantially streamlining the content creation process.

With Jetpack AI Assistant, users can summarize a blog post into a headline and adjust the tone of their text by selecting options such as “formal,” “provocative,” or “humorous.” 

If users prefer to write their post, they can still use Jetpack AI Assistant to generate a headline based on their writing.

Moreover, the company asserts that the assistant surpasses the standard built-in tools in WordPress by offering advanced spelling and grammar correction features. 

WordPress’s introduction of this generative AI feature seems well aligned with the prevailing trend of companies embracing AI-powered assistants for business automation and content creation. Notably, OpenAI’s AI models have quickly gained adoption by various companies, including Grammarly Inc.’s GrammarlyGo and Microsoft Corp.’s Office365 products, such as Word.

Users can avail themselves of a complimentary Jetpack AI Assistant block trial, allowing for up to 20 requests. However, to continue using the feature after that, there is a monthly fee of $10.

The Future of Content Development in Changing Tech Culture

Responding to the WordPress news, Josh Koenig, co-founder & chief strategy officer at WebOps platform Pantheon, said that the ability to generate text and image content has become indispensable in the age of large language models (LLMs).

He stated that while AI will greatly accelerate content creation, it cannot completely replace content creators.

“In a world where it becomes virtually free to produce large amounts of average/mediocre content, human creativity, and insight will still be needed to create something truly excellent that can break through,” Koenig told VentureBeat. “With AI taking over more of the grunt work of putting together individual insights, creators’ work will become more interesting and strategic. Creators will need to upskill, as more and more purely operational tasks are automated. The human value-add will be in creativity and decision-making.”