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Adobe Introduces Generative Expand in Photoshop Beta

Adobe is enhancing its Firefly family of generative AI models by introducing a new feature in Photoshop called “Generative Expand.” This capability, currently available in the beta version of Photoshop, allows users to expand and resize images beyond their original bounds by using the Crop tool and dragging it to expand the canvas. After clicking the “Generate” button in the contextual taskbar, AI-generated content seamlessly blends into the new white space, complementing the existing image.

With Generative Expand, users can address various image issues, such as incomplete subjects, undesirable aspect ratios, or misaligned objects. By expanding the canvas, they can transform their images into whatever they can imagine.

The generated content can be added to the canvas with or without a text prompt. When using a prompt, the expanded image will incorporate the content specified in the prompt. The generated content is placed as a new layer in Photoshop, providing users the flexibility to remove it if it does not meet their expectations.

To address concerns about potentially generating inappropriate content, Adobe has implemented filters within Generative Expand. When using a prompt, the text prompts undergo filtering to minimize the creation of images with inappropriate content. Additionally, the variations returned from the model are also filtered to automatically hide any inappropriate content from display. Pre-processing is done on Firefly-generated images to ensure they comply with Adobe’s terms of service, and any violating content is removed from prompts or blocked entirely.

While Generative Expand is not entirely groundbreaking in the field of generative AI, as other platforms like OpenAI’s DALL-E 2, Midjourney, and Stability AI’s DreamStudio have offered similar features, Adobe’s strategic move is in its native integration with Photoshop. With an estimated 29 million members worldwide, Photoshop’s user base makes it a significant and strategic addition to the platform.

One limitation currently is that Generative Expand is not available for commercial use. However, Adobe plans to change this in the second half of the year.

In addition to Generative Expand, Adobe is expanding language support for Photoshop’s Firefly-powered text-to-image features. These features, which have already generated over 900 million images, will now support over 100 languages, including Arabic, Czech, Greek, and Thai. Both the expanded language support and Generative Expand are now accessible in the Photoshop beta version.

IBM Enhances Adobe Collaboration for AI-Driven Content Supply Chains

IBM and Adobe are collaborating to enhance content supply chains through AI technology. IBM will expand its existing partnership with Adobe, utilizing Adobe Sensei GenAI services and Adobe Firefly, a suite of generative AI models, to assist clients in creating personalized customer experiences and customized journeys. IBM Consulting will introduce new Adobe consulting services to support clients in navigating the complex generative AI landscape.

The joint effort aims to establish an integrated content supply chain ecosystem, improving efficiency, task automation, and visibility for stakeholders involved in design and creative projects. By leveraging Adobe’s AI-accelerated Content Supply Chain solution and IBM’s consulting expertise, brands will be able to launch campaigns, experiences, and products with greater speed, confidence, and precision.

As part of the expanded partnership, Adobe’s enterprise customers will gain access to IBM Consulting’s team of experienced data and AI consultants, numbering 21,000 experts. These consultants will assist clients in implementing generative AI models into the design and creative process. The collaboration aims to maximize technology and workflows while ensuring transparency, explainability, and brand consistency by integrating Adobe’s AI-accelerated Content Supply Chain solution with clients’ proprietary customer data, brand guidelines, and intellectual property.

The services provided will involve the use of Firefly, initially focused on generating images and text effects, as well as Sensei GenAI services that serve as a copilot for marketers embedded in Adobe’s enterprise applications.

Enhancing Content Workflows with Generative AI

IBM said that its expanded partnership with Adobe aims to capitalize on the growing momentum in AI adoption, enabling brands to create highly personalized customer experiences that drive growth and productivity. With a focus on trust, transparency and brand consistency, the company said that the partnership seeks to redefine the possibilities of AI-powered experiences while elevating business decisions.

IBM’s Candy stated that IBM Consulting is collaborating closely with Adobe clients to assist them in preparing their internal data sources and structures. Additionally, they are helping clients identify suitable use cases, estimate the impact on value, and evaluate and recommend technologies to adopt.

“We are assisting our clients in training and customizing foundational models (FMs) and LLMs using both company and customer datasets,” he said. “We prioritize establishing guardrails to address bias and maintain a brand voice.”

Candy emphasized that IBM’s consultants have the expertise to use the complete generative AI technology stack, encompassing foundation models and over 50 domain-specific classical machine learning accelerators. This comprehensive range of tools enables them to expedite progress for clients.

“We use our unique IBM Garage method to co-create with clients and work together to build their ideas and bring them to enterprise scale,” he explained. “For example, we work with clients to develop prioritized AI use cases, define the technology roadmap, assets and tools to support those use cases, and develop the human-centric design and operating model needed to bring the use cases up to enterprise scale.”

IBM’s long-term vision for AI

IBM stated that its marketing transformation journey had laid the foundation for introducing these new services. The company has actively supported Adobe in enhancing its marketing team’s work management as part of its collaboration.

The expanded collaboration is built upon a strategic partnership of 20 years, which has encompassed technology and services. Notably, Adobe embraced Red Hat OpenShift, IBM AI and Sterling software as a result of this partnership.

The company highlighted that through its global client engagements, it has witnessed a shift in business approach from “plus AI” to “AI-first.” This transition signifies that AI is now deeply integrated into enterprises’ core operations.

IBM said it is actively reimagining work processes and fundamentally transforming tasks by leveraging AI technologies such as foundation models and generative AI.

“We’re helping clients around the globe and in every industry to embed AI in the ‘heartbeat’ processes of the enterprise,” said Candy. “Our experience tells us that getting to value for AI in business takes a deep understanding of the complexities involved in an enterprise and a human-centered, principled approach to using AI — and that won’t change anytime soon.”

Adobe Photoshop

Adobe Photoshop has long been the gold standard for digital image editing and manipulation. With its extensive set of tools and features, Photoshop empowers both amateur and professional photographers, graphic designers, and artists to bring their creative visions to life. In this article, we will explore the versatility of Adobe Photoshop and delve into the myriad of possibilities it offers for various types of work. Additionally, we’ll highlight some of the remarkable creative capabilities that make Photoshop an indispensable tool in the world of visual artistry.

Unlocking the Power of Adobe Photoshop:

Adobe Photoshop is a software application that allows users to edit, manipulate, and enhance digital images with precision and finesse. Its powerful tools and intuitive interface provide endless possibilities for various types of work, including:

Photo Editing and Retouching: Photoshop’s extensive editing capabilities enable photographers to enhance and retouch their images with remarkable precision. From adjusting exposure, color correction, and removing unwanted elements to advanced retouching techniques like skin retouching and object removal, Photoshop allows for precise control over every aspect of an image.
Graphic Design: Photoshop is widely used in graphic design for creating visually stunning graphics, illustrations, and layouts. It offers a wide range of tools for designing logos, posters, flyers, and web graphics. Designers can utilize layers, blending modes, and effects to combine multiple elements, manipulate typography, and create captivating visual compositions.
Digital Art and Illustration: Photoshop is a playground for digital artists and illustrators. Its extensive brush library and painting tools provide a digital canvas for artists to create stunning illustrations, concept art, and digital paintings. From traditional painting techniques to intricate digital manipulations, Photoshop offers endless possibilities for artistic expression.
Web Design and User Interface (UI) Design: Photoshop plays a crucial role in web design and UI design. Designers can create website mockups, design user interfaces, and prototype interactions using Photoshop’s layout and design tools. With the ability to create and customize web graphics, icons, and buttons, Photoshop helps bring web designs to life.

Creativity Unleashed: Remarkable Photoshop Features:

Layers and Blend Modes: Photoshop’s layer-based editing system allows for non-destructive editing and seamless composition of multiple elements. Blend modes offer creative possibilities by controlling how different layers interact, enabling artists to create stunning effects, such as blending images together or adding texture and depth.
Content-Aware Fill: This intelligent feature automatically fills in selected areas based on surrounding pixels, seamlessly removing unwanted objects or filling in gaps in an image. Content-Aware Fill saves time and effort in retouching and composition, making complex edits appear effortless.
Filter Gallery and Effects: Photoshop’s vast library of filters and effects provides a wealth of creative options. From applying artistic filters to emulate different painting styles to adding lighting effects and texture overlays, these features allow artists to transform ordinary images into extraordinary works of art.
Custom Brushes and Brush Dynamics: Photoshop’s brush tool is highly customizable, allowing artists to create their own brushes or download and import various brush sets. Brush dynamics offer control over stroke properties, such as size, opacity, and flow, providing a dynamic and natural painting experience.

Conclusion: Adobe Photoshop stands as the ultimate digital image editing and manipulation tool, empowering photographers, graphic designers, and artists to explore their creativity and produce captivating visual masterpieces. With its extensive set of features and tools, Photoshop facilitates photo editing, graphic design, digital art, and UI design. From its powerful editing capabilities to its remarkable creative features, Photoshop continues to be the go-to software for unleashing creativity and transforming visual artistry.