In a groundbreaking collaboration, the AI company Typeface has joined forces with marketing leader GrowthLoop and Google Cloud to reshape the landscape of marketing for businesses of all sizes. This transformative partnership has culminated in the introduction of the “GenAI Marketing Solution,” a unified offering that amalgamates the strengths of their respective platforms. This innovation equips marketers with an end-to-end strategy to conceive and launch comprehensive campaigns across multiple channels, all on a scalable level.
This cutting-edge solution empowers teams to curate personalized content for their campaigns, spanning from blog posts to social media updates. This creative endeavor is fueled by the data prowess of Google BigQuery, the audience segmentation capabilities of GrowthLoop, and the generative AI expertise of Typeface. According to the companies involved, this solution has the potential to drastically reduce the campaign development timeline, condensing it from several weeks to just a matter of days, or even hours.
Vishal Sood, the head of product at Typeface, emphasized the significance of this advancement, stating, “Marketing leaders across the globe have shared with us that producing personalized content at scale across audience segments can be a significant challenge, often causing campaigns to take months and months to launch. The GenAI Marketing Solution…offers marketers…the ability to rapidly generate and deploy tailored, on-brand content across customer segments.” This innovation not only accelerates campaign launches but also liberates time for increased creativity and collaboration.
But how exactly does the GenAI Marketing Solution work?
Currently available as a private preview for Google BigQuery users, this solution merges Typeface’s generative AI technology into a streamlined workflow that encompasses every phase of campaign creation. This comprehensive process spans from extracting comprehensive customer profiles and delineating audience segments to crafting personalized, on-brand content, distributing it across platforms, and meticulously measuring outcomes.
The initial step involves users connecting their BigQuery instance with GrowthLoop, leveraging the latter’s user-friendly visual or natural language builder to extract insights from the data warehouse and create finely tuned audience segments. Once these segments are established, they can be seamlessly exported to chosen marketing channels, such as Google Ads. Typeface’s integration with GrowthLoop then comes into play, facilitating the development of personalized creatives, ad copies, and campaign materials via intuitive text prompts.
As the campaign assets take shape, users can harness Typeface’s capabilities to create a rich library of content designed for various marketing channels. This expansive approach covers everything from personalized Instagram advertisements to SEO-optimized blog posts and landing pages, all aligned with the unique audience profiles curated through GrowthLoop. This results in a myriad of content variations, meticulously tailored to specific audience segments and brand tonality, ready for deployment across different touchpoints.
Following the campaign’s launch, teams can seamlessly assess performance metrics within the GrowthLoop platform, enabling in-depth analysis down to individual revenue metrics. This comprehensive feedback loop empowers marketers to refine and enhance future campaigns effectively.
Chris Sell, the co-founder and co-CEO of GrowthLoop, expressed enthusiasm about this partnership’s potential: “Our collaboration results in an extraordinary solution, one that promises to reshape marketing workflows for businesses across the globe. As we harness the transformative power of generative AI, we find ourselves at the cusp of a new chapter, empowering digital marketing teams with unparalleled efficiency and success-driving tools.”
The Advent of Generative AI in Marketing
While the exact availability date for the unified GenAI Marketing Solution remains uncertain, the integration of generative technologies is undoubtedly a welcomed change for marketers operating in today’s high-paced environment. In an environment where marketers face increasing pressure to craft engaging, personalized content, generative AI is viewed as a “game-changer.” According to a Salesforce survey encompassing over 1,000 full-time marketers across the U.S., U.K., and Australia, this technology has the potential to save employees approximately five hours of work each week, translating to over a month per year under standard eight-hour workdays.
Presently, generative AI is predominantly employed for tasks such as basic content creation and drafting marketing copy, with as many as 76% of marketers utilizing AI-driven applications like ChatGPT. Other popular use cases include inspiring creative ideation (71%), analyzing market data (63%), and generating visual assets (62%).
Prominently, LinkedIn’s Campaign Manager has already introduced a feature that enables users to create introductory text and headlines for ads, utilizing data derived from the platform. Additionally, Meta offers an AI Sandbox empowering advertisers to generate diverse iterations of foundational copy for various audiences through text prompts.
